The alluring charm of Beatrice WardeMade printers, who could ill afford,
Buy brand-new types from the Super Caster –
She drove men (panting) to financial disaster.
Ladislav Sutnar had a scheme,To design sales brochures by machine;
A steady hand and a ruling pen
Defy that his grids are the works of men.
Beatrice WardeCould call on the Lord
To approve of her posin’ for Eric’s engravin’
Wearing nothing more than a ‘Monotype’ hairpin.
Mrs Eaves kept house for John,Whose many trades, not only one,
(japanner, writing-master, and printer)
Would keep him in business both summer and winter.
Beatrice Warde used blatant temptation,To enrich the Lanston Corporation;
Her purple prose on the latest designs,
Drove time-served compositors out of their minds.
Stanley MorisonPerformed his orison,
In the Catholic Church in Times New Roman:
It’s unlikely he rated the movie ‘The Omen’.
As a model for women, Beatrice Warde,Is surely more than a little flawed,
Promoting the Monotype Corporation,
Was hardly a blow for liberation.
Walter Tracy grewA beard and drew a font or two,
When asked what all type tyros should learn,
He replied, ‘Mono does, Lino doesn’t – kern.’
