Luna’s Café

Paul Luna’s book, Typography: A Very Short Introduction, is published by Oxford University Press

Public service broadcasting

Some 50 years ago, in very different economic times, commercial television companies didn’t winge about the market or seek to reduce their commitment to serious programming, as this ad, placed in the Daily Mirror, shows.

Daily Mirror, Monday, 22 September 1958, p. 10

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Paul Luna traces the history behind our modern-day letters, discussing type design, layout, legibility, and picture language. He also explores the differences between design for print and screen, the relationship between art and typography, and the reasons why key typographic decisions are made.

About the book

There is more information on the OUP website at https://global.oup.com/academic/product/typography-a-very-short-introduction-9780199211296

Keywords

design process, e-books, fonts, genre, gestalt principles, graphic language, layout, legibility, letterforms, markup, modernism, non-Latin scripts, postmodernism, printing, readers, symbols, type design, typefaces, websites, visual hierarchy, visual rhetoric