Luna’s Café

Paul Luna’s book, Typography: A Very Short Introduction, is published by Oxford University Press

Better understand data and concepts – with type that glows!

This stern-looking, flat-voiced lass from Redmond tries to persuade us that Word Art will enhance our communication when we switch to Office 2010. Well, if you like a typographic dominatrix scene, enjoy. (The clunky interface indicates it’s Silverlight, not Flash or QuickTime.)

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Paul Luna traces the history behind our modern-day letters, discussing type design, layout, legibility, and picture language. He also explores the differences between design for print and screen, the relationship between art and typography, and the reasons why key typographic decisions are made.

About the book

There is more information on the OUP website at https://global.oup.com/academic/product/typography-a-very-short-introduction-9780199211296

Keywords

design process, e-books, fonts, genre, gestalt principles, graphic language, layout, legibility, letterforms, markup, modernism, non-Latin scripts, postmodernism, printing, readers, symbols, type design, typefaces, websites, visual hierarchy, visual rhetoric